2024 was a big year for Olay and an exciting year for my career as a creative. Our client is a big women's basketball supporter and the star-studded incoming draft class was the perfect time to partner with a WNBA team on the launch of Olay's Cleansing Melts. I lead creative on concepting and execution for all arena placements. Since I was local I meet with client and the arena team to guarantee my vision and make sure all of the animations were functioning correctly. With the success of our in-arena placements, the partnership between Olay and the Chicago Sky grew to more activations.

In-Arena Placements

15 second spot

The focus of the main video board was to educate the audience on the new product and then direct them to a product page to drive sales. Initially there was no QR Code but I suggested that having one would increase engagement and the data can be collected to compare how many scans/purchases the video has in every game. The background water effect was used across all other placements to create a fully immersed experience while Olay's partnership was playing.

Chicago Sky Basketball Camp in collaboration with Olay and Nike

The success of the arena placements and passion to 'go beyond the court' lead us to a joint collaboration for a girls youth basketball camp sponsored by Nike and Olay to promote healthy skin routines hosted by Olay's own Dr. Ro. This activation was centered around women in STEM and focused on various products with demos and discussions among the camp. My job was an easy one. Record the event and produce a piece of content that is UGC focused so it can be used across Olay's social media channels.